"Sports Afloat" Norwegian Cruises Risa Feldman created and managed The Sports Afloat Series for Norwegian Cruise Lines. Professional athletes from the NFL, NHL, NBA, NASCAR, and AVP cruised all over the Caribbean with their specific fan base. The cruise was promoted thru partners such as Sports Illustrated. Both on the cruise ship as well as at each port, fans took part in a variety of events with the athletes for a once of a lifetime experience.